STRATEGYMAR 15, 2025
The End of "Vanity Metrics" in Non-Profit Marketing
Why focusing on likes and shares is hurting your fundraising bottom line, and what to measure instead.
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COMPETENCIES.
My approach combines analytical rigor with creative strategy. I don't just execute campaigns; I build sustainable growth engines.
LEARN MORE ABOUT ME01ETHICAL GROWTH
Scaling impact without compromising values. Strategies designed for long-term donor retention and brand integrity.
- • Sustainable Fundraising Models
- • Values-Aligned Messaging
- • Donor Lifetime Value Optimization
02DATA ANALYSIS
Turning raw numbers into actionable insights. I translate complex data sets into clear growth opportunities.
- • Conversion Rate Optimization
- • Audience Segmentation
- • Performance Forecasting
03STRATEGIC PLANNING
Comprehensive roadmaps that bridge the gap between where you are and where you need to be.
- • Go-to-Market Strategy
- • Multi-Channel Integration
- • Resource Allocation
04DIGITAL ADVERTISING
Precision targeting across all major platforms to reach the right audience at the right time.
- • Paid Social & Search
- • Programmatic Display
- • Retargeting Funnels
SELECTED WORK
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VIEW CASE STUDY
GLOBAL CAMPAIGN 2024
ADVERTISING / STRATEGY
VIEW CASE STUDY
NON-PROFIT SCALING
FUNDRAISING / INTEGRATION
